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Panel Discussion: Fundraiser Metrics: Reflections From The Field
Panelists: Abby Leng, CFRE, Development Manager, Advocate Charitable Foundation; Camille Licklider, Senior Executive Director, Gift Planning, Northwestern University; Kelsey Picken, PhD, CFRE, CSPG, Director, Legacy and Gift Planning, Children’s Medical Center Foundation; Moderator Judy Schneider, Director of Gift Planning, University of Illinois Foundation
Presentation & Speaker Details
Panel Discussion: Fundraiser Metrics: Reflections From The Field
Development leaders across organizations understand the importance of measuring the success of their overall program, as well as the success of individual gift officers. These leaders implement systems to track the performance of fundraisers and others who support this work. Defining these metrics in advance so that the team understands what is expected will give them the best chance of success.
Do the metrics look different for major gift officers versus planned giving officers? What is the impact of measuring individual fundraiser progress? What do these systems look like at various organizations? We’ll answer these questions and more during this Nuts & Bolts session.
Abby Leng, CFRE, Development Manager, Advocate Charitable Foundation
Abby Leng is Development Manager at the Advocate Charitable Foundation where she leads the fundraising efforts for the Adult Down Syndrome Center, Neurosciences, and Physical Medicine & Rehabilitation at Advocate Lutheran General Hospital in Park Ridge. With over 15 years of experience, Abby has a passion for helping people make a meaningful impact. Prior to joining the team at Advocate, Abby worked at Loyola University Chicago (where she got her start in gift planning), the Indiana University Foundation, and Northwestern University. She holds an M.B.A in marketing from Loyola University Chicago and a B.A. in political science from Indiana University. When not working, she enjoys coaching her daughter’s softball team and volunteering as team manager her son’s travel hockey team.
Camille, Licklider, Senior Executive Director, Gift Planning, Northwestern University
Camille Anderson Licklider earned her bachelor's degree in Music from DePaul University and a JD from Valparaiso University School of Law. Camille has 23 years of experience in the gift planning field, all in higher education. She currently serves as Senior Executive Director, Gift Planning, at Northwestern University, where she has led the team since 2012. Prior to joining Northwestern, Camille served as Assistant Vice President for Planned Giving at The Florida State University Foundation (2004-2011) and Director of Planned Giving at DePaul University (2000-2004). She started her career in higher education as an alumni relations officer at DePaul. Camille serves on the Board of the Chicago Council on Planned Giving, and is the co-chair of its Program Committee. In addition, she is a member of the Chicago Bar Association, and is licensed to practice law in Illinois.
Kelsey Picken, PhD, CFRE, CSPG, Director, Legacy and Gift Planning, Children’s Medical Center Foundation
Recent winner of the Association of Healthcare Professionals “40 Under 40” award, Kelsey Picken, PhD, CFRE, CSPG currently serves as Director, Legacy & Gift Planning, at Children’s Medical Center Foundation in Dallas, with prior experience in higher education, museums, and health care. Her award-winning dissertation examined the power of the multitude to better achieve the public good. Picken currently serves as a board member for the Lone Star and Dallas Councils of Charitable Gift Planners.
Moderator Judy Schneider, Director of Gift Planning, University of Illinois Foundation
Cancellations/Refunds: Cancellations must be received by 12:00 pm two business days prior to the event in order to receive a full refund. No refunds will be processed after this time. Cancellations must be in writing and may be submitted to cteed@ccpgonline.org. Additionally, payment is expected from no-shows.
