Planned Giving Marketing During & After Covid-19: A Chance to Pivot or Truly Change?

Virtual Learning Day
May 27, 2020

Time: 9:30 am - 10:30 am CDT

Session Title: Planned Giving Marketing During & After Covid-19: A Chance to Pivot or Truly Change?

Session Description: The Covid-19 pandemic and corresponding economic impact have created a once-in-a-lifetime scenario wherein everyone in every industry is feeling the impact in some way or another. With the continued uncertainty around our health, our finances and our future, donors are battling a variety of emotions and anxiety leaving gift planners struggling to find the right messaging for the moment. Through Stelter’s experience working with nonprofits from all industries across the country, as well as data we’ve received from fundraisers like you, this presentation aims to provide you with clarity and ideas for paving a way forward.

In this presentation you will learn:

• The complexity of emotions that donors are being faced with and what that means to your marketing
• The subtle art of adjusting your planned giving messaging during the pandemic and economic downturn
• Which of these adjustments should inform your outreach and program goals going forward

Speaker: Nathan Stelter, Stelter Company

CFRE: Participants will earn 1 hour of CFRE credit.  CCPG is an approved CFRE provider. 

Please register separately for each session you would like to attend. Once you register through the CCPG website, you will receive a confirmation email with a link to register on Zoom. Please note that--even if you already have a Zoom account--you must register on Zoom for each session in order to participate.