CCPG 2015 Webinar Series - Session #2 - Marketing Legacy Gifts: Strategies that Work

Chicago Council on Planned Giving 2015 Webinar Series

Please join us for the next two sessions of the Chicago Council on Planned Giving 2015 Webinar Series

Session #2 - Marketing Legacy Gifts:  Strategies that Work 

Presented by:  Claudine Donikian, Pentera, Inc.

Take an in-depth look at current donor and marketing research and learn how one national marketing expert shapes established marketing theory into strategies that work for marketing legacy gifts. Drawing also from research, testing, and feedback from Pentera's client base, Claudine Donikian will share Pentera's innovative and proven strategies used by a growing number of today's charitable organizations, and explain why they succeed. You will leave with a solid foundation in marketing legacy gifts to various target markets and with tips that you will be able to implement as soon as you sign off from the webinar.

Tuesday June 23, 2015 - Noon-1:30 pm CDT

Presenter Bios:

Claudine A. Donikian, JD, MBA, President & CEO, Pentera, Inc. - Claudine is the president, chief executive officer, and chief marketing officer of Pentera, Inc., and is regarded as one of the foremost experts in planned giving marketing. She is a frequent speaker on the national planned giving and AFP circuits and writes and conducts training modules for Pentera training seminars. As Pentera's chief marketing officer, she is the editor-in-chief for Pentera's corporate marketing content as well as client marketing content and personally consults with a select group of Pentera's clients on their marketing strategy and execution. Claudine's professional area of interest is women in philanthropy, and she serves as a member of the Advisory Council for the prestigious Women's Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy and as a member of the board of directors of the Partnership for Philanthropic Planning (PPP). She serves on the board of directors of the Philanthropic Planning Group of Greater New York in Manhattan (PPGGNY), the Massachusetts Children's Trust Fund (a child abuse prevention agency), and the Brookview House (which provides housing for homeless women and children). She is an active member of PPP, PGGNE, and PPGGNY.